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When should MSPs ask for references from a white-label provider’s clients?

Q and A With Medha Cloud

MSPs should ask for references after shortlisting potential white-label providers, but before finalizing their choice. Verifying references at this stage ensures a more informed decision and reduces the risk of unreliable partnerships.

Optimal Timing

Request references during the final evaluation phase. By then, MSPs have reviewed credentials, capabilities, and pricing.

Clarifying Provider Strengths and Weaknesses

References offer direct insight into service quality. Feedback highlights real experiences, helping MSPs confirm fit and reliability.

Validating Claims

Providers often share success stories and case studies. References validate these claims through unbiased client experiences.

Mitigating Risks

Timely reference checks help avoid unpleasant surprises. A positive report supports trust and reduces the chance of service failures.

Gaining Long-Term Confidence

References indicate how well the provider handles challenges. They confirm if the provider can sustain quality over time.

Conclusion

Asking for references in the late evaluation stage helps MSPs make confident choices. It complements other verification steps and ensures a dependable, long-term partnership.

Are you ready?
Medha Cloud will help you verify white-label providers and secure reliable references.

Bharath
Bharath
I’m Bharath, a Microsoft 365 and Azure engineer, helping small businesses make the most of Microsoft tools. As a Microsoft certified engineer, I have experience migrating organizations to Microsoft solutions and offer guidance on cloud-based solutions to optimize business operations.
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